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Brits like it Organic
posted by Mighty Staff
Organic food sales in the UK have doubled since 2000, pushing organics up-and-over the £1bn mark. Sales are expected to hit £2bn by 2010. That's Euros British pounds, not dollars.
"In our perception there is tremendous underlying interest in sustainable production and locally-sourced food which are rightly seen as offering potential solutions to current debates about protecting the environment, food security, animal welfare and other issues..." ( Read More )

The intro on your site for "Brits like it Organic" emphasizes that the sales figures are in Euros, not dollars.
A miss is as good as a mile: the currency mark that appears in the article is for British pounds, not Euros.