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Kellogg + Monsanto get Vistive this holiday season
posted by Mighty Staff
Now that food manufacturers are going to have to pull back the kimono and let you know how many trans-fats have been lurking in your foods - companies are scrambling to reformulate your favorite trans-fat packed snacks. In the wake of this, you get agreements like this one between Kellogg and Monsanto.
"Kellogg will become one of the first food manufacturers to use low linolenic soybean oil through an agreement with Monsanto. Kellogg will use Monsanto's Vistive® low-lin soybean oil to reduce or eliminate trans fatty acids in a number of its products."
Yes, the producer of Cheez-Its and Pop-Tarts is teaming up with Monsanto to use Vistive soybean oil (a Roundup Ready crop) to "provide healthy alternatives to consumers." Can't wait.
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