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The Ugly Fruit Movement
posted by Mighty Staff
In the fruit world ugly is the new pretty.
Waitrose is to launch a range of "ugly" fruit at a discounted prices...Farming and environmental groups have often criticised supermarkets for rejecting fruit and vegetables for minor blemishes or being mis-shapen. Via BBC
More from Treehugger: The hidden story behind that perfect fruit is the large volume of second grade fruits and vegetables diverted directly to juice makers, with little profit to the farmers, and the plant products industry which farmers must rely on to grow acceptable produce.
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