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Product Flare: The Med Mark Label
posted by Mighty Staff
For those of you who have found the Whole Grain Stamp helpful, there is a new stamp on the block. Keep your eyes peeled for the new Med Mark product label. As the name implies, this is a new packaging symbol designed to help shoppers quickly identify healthy Mediterranean Diet food, drinks, and products. The new label was created by Oldways, the same non-profit behind the Whole Grains Council (and correspondingly, the Whole Grain Stamp). According to Oldways,
"Manufacturers whose food and drink products meet clear standards derived from the well-accepted definition of the traditional healthy Mediterranean diet will have the opportunity to license the stamp for their packaging...
...All foods and drinks included in the DAILY section of the Mediterranean Diet Pyramid (and also fish) are eligible for the Med Mark as long as they are sold in their minimally-processed state, consistent with their traditional form. Other healthy foods that may not have existed years ago may also be eligible if they meet the criteria described in the chart and health thresholds..."
We will let you know which products get the Med Mark stamp as the program gathers momentum.
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